Marketing: the action or business of promoting and selling products or services, including market research and advertising.
Marketing objectives:
Increase sales of existing products by x % in x months.
Successfully launch new products and gain sales of x % in x months.
Increase brand recognition by x % in x months.
Marketing objectives must tie in with the overall strategy of the business.
What objectives may be evident from this news report?
What are the major issues facing the business?
- a lack of a suitable app
- a lack of trust about the food
- wage and food inflation
- changing consumer tastes
- rising costs
- increased competition
How important has marketing been to McDonald's?
Details here.
Did McDonald's really suffer because of 'Supersize Me'?
Moving with the times:
What McDonald's say about marketing. Details here.
