In this era of globalisation, many companies are making efforts to achieve workforce diversity. Companies aim to employ workers from different backgrounds to provide benefits to the organisation. Understanding the advantages of workforce diversity helps you establish an organisation with a competitive edge.
Increase in Productivity:
Workforce diversity can bring about an increase in productivity and competitive advantages. Employers can offer more solutions to customers because of new ideas and processes brought into the organisation. Workplace diversity increases employee morale and causes employees to desire to work more effectively and efficiently.
Increase in Creativity:
Workforce diversity increases creativity within a company because heterogeneous groups may think and act in the same way. Employees from different backgrounds bring in a variety of solutions on how to achieve a common goal.
Language Skills:
Companies that plan to expand into global markets benefit from language diversity in the workplace. For example, a company with employees fluent in Japanese and who understand Japanese culture experiences an easier time communicating with representatives from Japan. Many bilingual workers experience an advantage when applying for jobs because employees understand the benefits of language diversity. Another example can include a company that hires employees fluent in Mandarin to increase the company's reputation in Chinese communities. An increased presence usually results in an increase in sales.
Positive Reputation:
Job seekers are drawn to companies with diverse workforces because it is evident that the companies do not practice employment discrimination. Potential employees want to know that employers treat their staff fairly regardless of race, ethnicity or gender. Would a diverse workplace have prevented these marketing mistakes: